Sociologist Todd Gitlin finds the dominant paradigm of mass media research problematic because it obscures significant issues especially at the structural and institutional levels of analysis. Citing many of the most respected scholars in mass communication theory and research, he asserts that the behaviorist world view, plus methodological limitations, lead to findings of limited media effects and exaggerated individual power. Further limiting the value of this research is the conflation of political and consumer decision-making. In contrast with this liberal or administrative agenda, Gitlin offers a paradigm that scrutinizes the culture industry and therefore, also, systematic and institutional processes. This alternative to the dominant paradigm acknowledges ideology and power as sites of struggle rather than relying on factors such as individual attitude for evidence of effects. In short, the alternative paradigm finds evidence of the powerful impact of mass media on the social formation by questions the existing system of ownership, control and purpose.
Abstract: a brief, i.e. 5-10 sentences, account of
the articles, its thesis, research question, methods, findings. Almost
an outline but written “thickly” to convey as much of the article’s content
and tone but without offering an evaluation of the article.
An extended abstract would provide the same information
but in slightly more detail, i.e. one page.
An annotated bibliography, bibliographic essay or
evaluative abstract: each slightly different, but in these cases you also
offer an evaluation and critique or even respond to particular parts of
the argument. For yourself, this serves as a marker for whether and why
a particular sources is useful. For another reader, it adds another layer
of information or conveys a sense of your view of an area of research or
how you form intellectual relationships between two or more areas of scholarship.
Here are some web resources that explain abstract
writing, provide examples, etc.
http://www.languages.ait.ac.th/el21abst.htm
http://www.gmu.edu/departments/writingcenter/handouts/abstract.html
http://leo.stcloudstate.edu/bizwrite/abstracts.html
And for annotated bibliography:
http://www.wisc.edu/writing/Handbook/AnnotatedBibliography.html
What is a bibliographic essay?
http://www.personal.psu.edu/faculty/h/b/hb1/550-2001/550bibass.htm